PDA Team

Meet the Staff

Your team at Suite 1405


In 1986, Perry and Margy-Ruth Davis set out to empower non-profits by bringing social awareness into fundraising. That was 25 years before “cross platform” meant anything other than switching subway trains. Today, their mission continues: to bring agents of social change the tools and funds they need for the services that improve our world.



The Perry Davis Associates team is driven by dedicated Account Executives and talented support staff. Each Account Executive manages projects from start to finish, handling every element with care and thoroughness. Our support staff are on hand to execute the communications strategies you develop, to manage your headquarters administration, and to assist in events production.

Perry Davis



Perry Davis has served in key positions in government, education, and the private sector. As the New York City Partnership’s Vice President for Economic Development, he directed the completion of the Partnership’s strategic plan and its new project selection process, and developed its first program-related budget of $8 million. Prior to joining the Partnership, Mr. Davis was the Director of Funded Programs for the New York City Board of Education, where he raised $350 million annually. Mr. Davis, who holds a doctorate in Government and Administration from Columbia University, has also served as an Assistant to the Mayor of New York City. He is the editor and a contributing author of a book on public-private partnerships published by the Academy of Political Science and has served as guest speaker at conferences sponsored by the White House, the International Downtown Association, and various corporations.

Margy-Ruth Davis

Margy-Ruth Davis

Founder and Chair

Margy-Ruth Davis is the founder and chair of Perry Davis Associates. Founded in 1986, Perry Davis Associates specializes in fundraising, board development and strategic planning. Ms. Davis formerly served as Executive Director of the Greater New York Conference on Soviet Jewry. In that capacity she organized the Solidarity Sunday marches; over 250,000 joined the marches each year. Ms. Davis was also the Associate Director of the Elaine Kaufman Cultural Center, where she established the Development Department; created an ongoing program of foundation support and corporate
membership; and oversaw all aspects of board and donor relations. She currently heads the PDA strategic development program and supervises the communications and outreach strategy for a number of top clients.

Tiffany Parnes

Senior Account Manager

Tiffany Stirnimann Parnes joined PDA in 2015 from a top-tier global travel consultancy specializing in destination events. She is thrilled to be contributing her high-touch customer relations and account management experience to the PDA team and client base. Moving between the US and Switzerland throughout her life, Tiffany applies her passion for international cultural exchange and communications to the fundraising world. Tiffany is a graduate of New York University’s College of Arts and Sciences with a Bachelor Degree in Art History and a minor in German Literature. At PDA, Tiffany specializes in capital campaigns.

Nathaniel Moldoff

Account Executive

Nathaniel Moldoff is responsible for helping PDA’s clients improve their fundraising effectiveness, with a focus on foundation relations and major gifts. Nathaniel previously served as a Development Officer at Big Tent Judaism (formerly known as the Jewish Outreach Institute) and has worked as an independent consultant for several non-profit organizations and private foundations. He is completing dual master’s degrees in Public Administration and Jewish Studies at New York University. Nathaniel received his B.A. from Franklin and Marshall College, and also studied at the Pardes Institute for Jewish Studies. He is an active volunteer in the community, currently serving as the president of his synagogue in Washington Heights.

Heli Munshi

Account Executive

Heli Munshi joined PDA in 2018 after working as a Tax Consultant with Deloitte Tax LLP in New York City. She graduated summa cum laude from the University of Massachusetts Amherst with a B.A. in Accounting. From an early age, Heli has volunteered and worked extensively with many non-profits and continues to do so today. She hopes to bring to PDA her passion for improving and growing the non-profit sector and looks forward to helping her clients overcome their fundraising challenges!

Addison Rothrock

Account Executive

Addison Rothrock joins PDA from United Way of New York City where she most recently served as a Senior Manager of Strategic Initiatives. In that role, she worked with with C-suite staff and team members intra and inter-departmentally to execute cross-functional projects from planning to implementation. Addison is thrilled to apply her experience to drive success for PDA and its clients. Addison received a Master of Arts concentrating in Ethics from Yale Divinity School and a Bachelor of Arts in Economics as well as Religious Studies from Furman University.

Alessandra Schade

Client Associate


Alessandra (Ali) Schade joined PDA in 2018. She brings her passions as a volunteer writing tutor and literary writer to the professional sphere. She works closely with company partners to manage projects for non-profit clients. Her responsibilities include grant writing, event planning, funder prospect research, and fundraising solicitation. Alessandra graduated from the University of Michigan with degrees in Communications, Creative Writing, and Women’s Studies.

Tamar Feld


Tamar Feld is the Controller and Director of Human Resources at Perry Davis Associates. She oversees the financial reporting obligations for PDA, manages client administrative services for our in-house non-profits and handles all Charity registrations with the AG’s office.  Additionally, Tamar works alongside our Account Executives assisting them on Fundraising Events. Tamar earned a bachelor’s degree in Fine Arts and Computer Design from Brooklyn College and utilizes her creativity in all aspects of her work.

Chloé Larsen

Executive Assistant/Accounting Assistant

Chloé assists in overseeing financial reporting obligations for PDA, as well as providing client administrative and financial services. She graduated from Baruch College with a B.A in Economics and minors in International Business as well as Law and Policy. While in school, Chloé fostered her love for non-profits by being actively involved with several organizations and leading many fundraising committees. Prior to joining the PDA team, Chloé worked at a CPA firm and is excited to bring her knowledge of the financial industry to PDA’s client base.

Chris Woiwood

Executive Assistant/Accounting Assistant

Chris Woiwood provides administrative and accounting assistance to PDA clients, and always with a smile. When she is not managing accounts receivable, she can be seen on opera stages around New York and the USA.

Ebony Scott

Operations Coordinator/Donations Officer

Ebony Scott assists in day-to-day coordination and management of business operational activities, maintaining client and vendor relations, donor research, maintaining electronic and paper filing systems for all clients, reporting, and preparing donor acknowledgment letters. Ebony earned a bachelor’s degree in Business Administration from Touro College and is currently pursuing her MBA at Strayer University.

Michelle Abramowitz

Summer Intern

Michelle is PDA’s 2019 summer intern, assisting with research and learning about fundraising for nonprofits. Michelle is a junior at Cornell University studying American Studies with a concentration in Jewish studies. Michelle became very interested in the fundraising world through her work last summer at The Samuel Bronfman Foundation. She’s very excited to learn from everyone at PDA!

Howard Hirt

Administrative and Research Assistant

Howard Hirt is an auxiliary member of the PDA team, providing research and administrative assistance for current clients. He comes to Perry Davis after a career in Incentive Marketing. Howard was a Senior Account Executive at Carlson Marketing based in Minneapolis, Minnesota. He is a graduate of Yeshiva University, majoring in Political Science.

Lily Meyer

Digital Media & Technology Specialist

Lily Meyer is PDA’s IT and digital media specialist. She manages online communications, brand development, data and systems, and technology transition services for variety of clients. Lily helps PDA clients maximize their online efforts through training, website upgrades, data management, and social media strategy. She contributes to PDA’s R&D for the latest tools in non-profit marketing and fundraising. Lily also handles in-house IT, produces the PDA newsletter, assists with proposal writing and is a contributing copy writer/editor for client materials. Have a tech question? Ask her!